That meal kit startups are having some issues might come to some as a surprise.
Most people who have tried the kits appreciate the simplicity and the convenience of not thinking about their meals. Until the convenience feels stifling and the simplicity feels like a negative instead of a positive. People then yearn for the bounty of the supermarkets where you can go thinking you’re buying ground beef for hamburgers and end up with the ingredients for a lentil soup.
We tend to think of the unwritten future as progress, but it’s not so simple. We bend, we go back. This can be a cause for optimism (a rethinking of social media’s overextended social graphs may lead us to smaller, more intense relationship spheres) and pessimism (the rattail white nationalists feeling it’s once again comfortable to express their views in public).
Anything and everything are ascendant; until it is not. Some people think Donald Trump’s crony capitalism will bring about a socialist revolution, mostly because capitalism can, should, and will expand to such great influence that it collapses under its own weight. The theory is called accelerationism.
This may seem like it makes the future difficult to predict, but the blueprint is there. Nothing marches inexorably towards total usage, power or influence.
The US’ standing in the world is waning. So will Facebook. Neither Conservatism nor Liberalism knows what it is anymore. Theology is running laps around science. It’s best to assume whatever is good and popular now will eventually become bad and fringe. You can’t change the past, but why would you bother. It’ll catch up to you soon enough.