// write things, build things, notice things
Keith O'Brien
I make complicated knowledge work in public. Operator-ghostwriter, former editor-in-chief of PRWeek, and founder of Total Emphasis, building the systems the work runs on. Brooklyn.
This is the hub: the bylines archive (400+ published pieces), the side projects I run, the essays I publish, and how to reach me.
Recently
shipped
#SHIPWHEN
01Bylines archiveSelf-hosted archive of 400+ published pieces across PRWeek, IBM, Realeyes, UST, DMN, Econsultancy, and others. Wayback-recovered where original URLs 404.2026-06
02Disambiguation press kitDedicated press kit at /about/keith-obrien with ProfilePage + FAQPage schema and a 13-question voice-search FAQ. Solves the wrong-Keith problem in LLM retrieval.2026-06
03Rich entity schemaPerson schema with disambiguatingDescription, alumniOf, hasOccupation, 25 knowsAbout topics, and a sameAs chain spanning every major external profile. Every list page is a CollectionPage.2026-06
04AI-readable surfaceShipped llms.txt and llms-full.txt so answer engines and AI agents can cite the work accurately. robots.txt explicitly allows 20 LLM crawlers.2026-06
05Personal hub rebuildRewrote keithrobrien.com in the Total Emphasis design system on Next.js 16.2026-06
Selected
projects
#PROJECTSTACK
01141 MilesJersey Shore events site with an AI-written newsletter and town-level publishing engine.Next.js · Drizzle02Total Emphasis WorkflowDesktop command center for managing client projects, stages, and deliverables across the ghostwriting practice.Tauri · TypeScript03IronlogObsidian-native fitness tracker with an MCP server, cron automation, and a lightweight phone dashboard.MCP · Node